The ID. BUZZ, a modern electric revival of the iconic Volkswagen bus, was revealed through a comprehensive campaign that spans OOH billboards, social media, and digital platforms, extending its reach beyond the initial launch event. The team was tasked with creating 150 unique animations that would be featured on billboards across New York City and Los Angeles.
Credits
Katie Quinn, art director
Stephen McDaniel, writer
Charles Watlington, design director
Julian Cohen/Mikayla Lapierre, associate creative directors
Jonathan Santana, executive creative director
Jan Jacobs/Leo Premutico, chief creative officers
Mary Bakarich/Cooper Lemon/Kat Logan/Mariah Sanchez/Adam Van Dyke/Steve Zaroff, strategy
Matt Lager/Bryan Martinez/Tom Stachula, artists
Joe Savattieri, director
Tony Cardinale/Jackie Marco, producers
Rose Mahan/Frannie Schultz, senior producers
Rebecca O’Neill, executive agency producer
Alexis Palew, project manager
BluEdge/Preymaker, production companies
Johannes Leonardo, ad agency
Preymaker team:
Jonny Bursnell, Paul Cardon, Michelle Cevallos, Bridgette Doran, Herculano Fernandes, Julian Fitzpatrick, Verity Grantham, John Haley, Paris Hall, Grace Hwang, Paul Kim, Angus Kneale, Tobey Lindback, Robert Petrie, Brandon Phillis, Mike Pullan, Christian Reyes, Sohee Sohn,Bradley Stilwell, Pieter Uitenweerde, Alec Vacura, Clairellen Wallin, Ben Weaver, Chad Webber, Melanie Wickham, Samantha Woods
