Concept:
Pokémon is a Japanese franchise that centers around a world where trainers catch mystical creatures and train them to compete. The "pokéball" is a recognizable element of the franchise that often represents the connection between the trainer and pokemon.
In this logo animation, I wanted to use the pokéball as a visual representation of connecting the brand to the viewer by releasing the logo from a pokéball. Visually I also wanted to give the design a competitive and ambitious tone that matched the nature of the brand.