THE CONCEPT
Creating an infographic that educates communities about the gender bias in the STEM field and how they can support the dreams and goals of the next generation of female scientists, engineers, mathematicians. In the 21st century, women and girls have come a long way in society and still continue to fight for equal rights to this day.
The national holiday STEM day can be used as an opportunity to recognize the achievements of both men and women in the STEM field. Using a diverse set of characters supports the idea of a new visual identity of STEM and encourages representation in all areas of STEM. A “chalk-board” like style and color palette allows this infographic to convey the educational tone of the infographic to target audiences of all ages.

RESEARCH
Women in STEM
- According to a STEM Jobs: 2017 Update report, women only make up about 30% of those with a STEM degree.
- While the U.S. Bureau of Labor Statistics predicts that technology professionals will experience the highest growth in job numbers between now and 2030, only a fraction of girls and women are likely to pursue degrees that enable them to fulfill these news jobs.
According to a recent study by Microsoft, the reasons for this gender gap start at the secondary education level.
1. Peer pressure
2. Lack of role models
3. Lack of support from parents and teachers
4. General misperception of what stem careers look like in the real world

S - Science
T - Technology
E - Engineering
M - Mathematics
November 8th - National STEM Day
A national holiday that promotes the teaching of STEM subjects in schools and celebrates the pursuit of STEM careers
Research shows ways that can better support girls and young women in STEM
1. Providing hands on experiences and projects that allows creativity and problem solving
2. Being a role model or a mentor to young girls, supporting their curiosity and questions about the world
3. Creating an inclusive classroom and workspace that values female opinions and ideas.
4. Donate to a non profit organization that provides girls with the resources to learn such as computers and textbooks

Voiceover Script
Voiceover and Audio credits to Michelle Falzon
On November 8th, national STEM day works to promote the teaching of science, technology, engineering, and mathematics to younger generations and celebrates those pursuing a career in STEM fields.
But did you know that only about 30% of people with a STEM degree are women?
The reasons for the lack of women can be traced down to the secondary level of education. According to a recent study, young girls in STEM face issues such as,
- peer pressure,
- lack of support from adults,
- and a general misinterpretation of what a career in STEM looks like Causing girls to lose interest in the subject as they get older
Schools and communities can work to solve this issue by Encouraging curiosity and exploration among girls, Creating an inclusive learning environment Providing hands on experiences
And much more
This November let’s celebrate STEM day by giving girls the support and resources they need to achieve their dreams
To learn more go to www.girlup.org/issues/stem

Mood board
Visual Development
Storyboard
Final Styleframes

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