Logo animation by Marly Koven
What is SCADpro?
SCADpro is a collaborative innovation studio that gives students an opportunity to connect with some of the worlds most influential brands and companies. Students are then challenged to generate both creative and business solutions.
The Project Brief
SCAD worked under the guidance of Dynacraft to assist in the development of creative concepts for effective and efficient media materials that will enhance the sales experience for Crossgate Logistics.
Brand Purpose Statement
"To enhance business growth by partnering advanced technology with skilled people - providing a holistic distribution system."
Research & Strategy
In our research we looked into who our target clients would be and created three personas. These personas were used throughout the project to tell the user journey from multiple perspectives. We used this information to guide us in the development phase of the project.
3D Interactive Demonstration
The purpose of the interactive demonstration is to engage a potential client with Crossgate Logistics by showcasing the Autostore robot's capabilities. This demonstration would be used at major expos and event centers.
3D Development
All 3D assets were modeled and textured within Cinema 4D and were composited in Aftereffects.
Meet the Robot
The robot was the first asset that I created in the development stage. While the auto store robot has it's own brand we wanted to adjust the design to fit the branding of Crossgate logistics.
Printed Brochure meets Augmented Reality
Brief:
Crossgate Logistics requested a printed brochure that would engage potential clients in a unique experience. The printed brochure would contain information regarding the capabilities of the warehouse and the benefits of choosing Crossgate.
Solution:
Interactive Augmented Reality experience created through the us of Spark AR.
Final Brochure Design
Front side
Back side
AR Process + 3D Development
